MY APPROACH
Foundations and Heart Come First
Before the content, the ads, or the new website, the strategy has to be right, and it has to feel like you. That's where I come in.
I work with heart-led business owners who are serious about growth. Together, we figure out what's actually worth doing, so every move you make is on purpose and built to last.
The Person Behind Wildflower Marketing
Hello,
I'm Lindsay
I started Wildflower because I believe every business owner deserves someone in their corner. Someone who gets it, cares deeply, and shows up with honesty and intention. Someone I wish I'd had when I was figuring it all out myself.
With over 15 years of experience across marketing, brand strategy, and digital growth, I bring the kind of expertise that used to be reserved for big companies to the businesses that need it most. I believe it's simple: without the right foundation, nothing else works. And once it's built, there's always room to refine and grow.
Some of my favorite work has been in women’s health, like helping a physician finally bring a long-held vision to life. Watching that community grow into something women genuinely showed up for reminded me why I do this.
I love technology, and I love what only people can bring: real connection, creativity, and the little human touches that make something feel made with care. I use AI often, and I’ll help you figure out when to use it, when to skip it, and how to use it well. But faster doesn’t automatically mean better. Being authentic is a true asset, and I’m here to challenge you and remind you of that.
And honestly? I love this work. There's nothing better than watching a business owner go from stuck to genuinely excited about what's next.
A Snapshot of
My Background
15+ Years of Strategic Marketing Expertise
I’ve spent over 15 years helping businesses grow through strategic planning, marketing, and brand development, from big-picture strategy to the plans that bring it to life.
Corporate & eCommerce Leadership
I’ve held senior roles, including Global VP of eCommerce and key marketing positions at major Boston-based companies, where I led teams and projects that connected strategy to results.
Real Revenue Growth
I’ve scaled digital channels to generate $16M in annual revenue and advised clients on strategies that drove exponential growth, always focusing on planning, processes, and systems that last.
Real Revenue Growth
I combine digital marketing, web design, and brand strategy to deliver solutions that not only look great but also align with your business goals and growth plan.
Behind the Scenes
Morning Mover: Yoga, early workouts, and whatever gets me moving that day. Coffee right after, non-negotiable.
New England Girl: Coastal towns, hidden main streets, fall countryside drives. I love exploring this place with my family and the history around every corner.
Mom of Four: Four kids keep life full and loud in the best way. They're the biggest reason I believe in building a business that fits your life, not the other way around.
Vinyl Hunter: Nothing beats finding a great record in a thrift shop you've never been to before.
Sky Chaser: I have thousands of photos of the sky and every single one still feels like a painting I'm seeing for the first time. I secretly hope we can never truly capture the beauty of it in a photo.