Featured Collaborations
A few founders who came in scattered and left with clarity, strategy, structure, and a digital presence that actually reflects what they've built. Every project here started the same way, not with a template or a trend, but with real conversations about what the business actually needed to grow. What you'll see below is the result of that work: strategy that shows up in the details, and a digital presence built to last past launch day.
Strategy-Led, Human-Centered
Good design isn't the whole story. Behind every website, launch, or growing brand is real strategy, refinement, and a clear understanding of how people actually move through and connect with a business.
My approach is rooted in clarity: refining offers, strengthening customer experience, aligning messaging, and building digital experiences that feel cohesive, intentional, and built to grow alongside the business. Some of these projects I led myself, others I directed alongside a trusted designer, either way, the strategy always came first.
Women’s Health Education & Digital Ecosystem
Strategic Growth & Digital Experience
Strategic Focus
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Offer & messaging refinement
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Launch support & growth strategy
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Website optimization & user experience
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SEO-focused growth initiatives
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Educational platform refinement
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Brand ecosystem & sub-brand expansion
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Customer journey & digital cohesion
The Challenge
As the business expanded into digital education, membership-based offerings, and community-focused experiences, there was a growing need for more strategic structure and cohesion across an evolving ecosystem of brands, platforms, and educational initiatives.
The organization needed support not only with website development, but with refining messaging, clarifying offers, improving user experience, supporting launches, and creating scalable digital systems that could evolve alongside the business and its growing community.
Chelsea Clock
E-Commerce Strategy
Strategic Focus
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E-commerce migration & Shopify transition
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Website strategy & experience refinement
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Customer journey & usability optimization
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Promotional planning & seasonal campaign strategy
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Email marketing & customer engagement
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Marketing strategy & performance refinement
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Ongoing website & digital growth support
The Challenge
Chelsea Clock was operating on an outdated version of Magento that limited flexibility, modern functionality, and overall ease of use for both the internal team and customers. The platform made updates difficult, created friction within the customer journey, and limited the brand’s ability to evolve its digital presence effectively.
Beyond the website itself, there was also a need for more structure surrounding ongoing e-commerce strategy, promotional planning, and customer engagement. Sales efforts lacked consistency, long-term planning, and cohesive digital marketing systems to support sustainable growth throughout the year.
There was an opportunity to modernize the overall online experience while creating a stronger strategic foundation that better reflected the craftsmanship, heritage, and premium nature of the brand.
Life Coaching Energy
Brand Refinement & Client Experience
Strategic Focus
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Brand refinement & visual identity evolution
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Messaging & offer clarification
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Website strategy & navigation restructuring
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Customer trust & user experience refinement
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Service education & conversion-focused copy
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Seamless booking experience integration
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Lifestyle photography & brand storytelling
The Challenge
Life Coaching Energy had an outdated digital presence that no longer reflected the depth of the founder’s experience, approach, or credibility.
The existing branding lacked cohesion and trust, while the website structure and messaging made it difficult for potential clients to clearly understand the services offered or feel confident taking the next step.
There was an opportunity to create a more elevated and approachable brand experience that better communicated the founder’s expertise while improving clarity, user flow, and overall customer confidence throughout the online experience.
Lowell Music Studio
Brand Clarity & Digital Experience
Strategic Focus
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Website redesign & platform migration
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Brand refinement & visual cohesion
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Navigation & customer journey refinement
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Offer clarity & service restructuring
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Lowering barriers to inquiry & enrollment
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Community-centered digital experience
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Email list growth & ongoing engagement
The Challenge
Lowell Music Studio had an outdated and unmanaged WordPress website that no longer reflected the welcoming, community-centered experience the studio was known for. The existing site lacked clarity, modern usability, and a cohesive customer journey, making it difficult for potential students and families to fully understand the studio’s approach and feel connected before reaching out.
There was an opportunity to create a more approachable and intentional digital experience that better reflected the warmth, creativity, and human connection at the heart of the studio while making it easier for new students of all ages to explore lessons and take the next step comfortably.
Moon Signs Modern Calligraphy
Offer Strategy & Brand Experience
Strategic Focus
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Offer development & service refinement
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Website strategy & structure
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Creative brand experience
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Customer clarity & user journey refinement
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Portfolio presentation & visual storytelling
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Service positioning & inquiry flow
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Artistic yet elevated digital design
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The Challenge
Moon Signs Modern Calligraphy had incredible artistic talent and a growing portfolio of client work, but lacked a clear online presence and structured service offerings. While the business had strong creative potential, there was uncertainty around how to package, present, and communicate services in a way that felt both artistic and professional.
The challenge was not only building a website, but creating clarity around the offers themselves, helping potential clients easily understand what was available, who it was for, and how to move from inspiration to inquiry with confidence.
There was also an opportunity to create a more cohesive digital experience that captured the founder’s playful, creative personality while still appealing to weddings, events, and professional clientele.
