Chelsea Clock
Web Design & Marketing
Company Challenges: Chelsea Clock was using an outdated version of Magento, which hindered their ability to sell efficiently and create a modern aesthetic. This outdated platform limited updates and marketing efforts, ultimately affecting their overall performance and customer engagement.
Summary of Work: I vetted and led the migration of the Chelsea Clock website from Magento to Shopify, implementing a complete design upgrade. By enhancing product images and directing a lifestyle photography shoot, I improved the visual presentation. The streamlined design increased usability, resulting in higher traffic and purchases. Additionally, I provided ongoing support in marketing strategy and execution, email management, and design elements like banners and marketing collateral.
Boston-Based OBGYN
Web Design & Marketing
Company Challenges: The client had a membership-based website in progress but lacked the bandwidth to guide the project, write copy, proof content, and ensure a seamless user experience. They needed someone to integrate strategy, design, and execution to create a cohesive, user-friendly online presence that could scale with their growing community.
Summary of Work:
I partnered closely with the client to think through business strategy, positioning, and user experience before design and development began. From there, I led website optimization, ongoing launches, community management, design collateral, and built pages within a customizable app to support the membership program.
Beyond implementation, I continue to provide guidance on strategy and execution — helping shape decisions, optimize processes, and enhance the overall user experience. The result is a scalable, polished, and strategically aligned digital presence that supports growth, engagement, and long-term goals.
Moon Signs Modern Calligraphy
Web Design & Strategy
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Company Challenges: Moon Signs Modern Calligraphy had incredible talent but no website or structured online presence. She needed a way to organize her services and showcase her work in a way that captured her artsy, fun personality while still appealing to weddings and other professional clients.
Summary of Work:
I partnered with the client to define her services, establish the website’s structure, and create a strategy for presenting her work online. Using her existing logo and a complementary color palette, I built a custom website from scratch by hand that highlights her artistry and past projects, while clearly communicating her offerings.
The design balances playful, creative elements with a polished presentation, creating a unique, visually engaging experience that appeals to her target audiences.
Kind Words
Lindsay led our website launch, overseeing the entire process from the new design to managing vendors and ensuring a smooth migration from our previous site. She excels at developing business, customer, product content and executing it effectively across both traditional and digital marketing channels. Her expertise with Shopify was key to the successful launch of our new site. It’s rare to find a digital marketer who can both create and technically implement content so seamlessly.
- Tony LaChapelle, President & COO at Chelsea Clock